Ethical retail coordination. Fair prices for buyers, fair revenue for sellers.
Crown Jewel (Invited): Mary Beth Laughton
What Let's Go Shopping Does
Ethical sourcing, price transparency, local first — retail that works for everyone...
What Let’s Go Shopping Does
| Function | Description |
|---|---|
| Ethical Sourcing | Connect buyers to verified ethical sellers |
| Price Transparency | Show true costs and margins |
| Local First | Prioritize local and small businesses |
| Bulk Coordination | Aggregate demand for better pricing |
| Delivery Optimization | Reduce environmental impact |
The Philosophy
Shopping should be simple, ethical, and fair — for buyers AND sellers.
The Economics
Sellers keep 83.3% — the same as every creator on Liana Banyan...
The Economics
Sellers keep 83.3%:
The Math
| Platform | Seller Keeps | Platform Takes |
|---|---|---|
| Amazon | 70-85% | 15-30% (fees + FBA) |
| Etsy | ~75% | ~25% (fees + ads) |
| Shopify | ~97% | ~3% (but no discovery) |
| Let’s Go Shopping | 83.3% | 16.7% (Cost+20%) |
The Difference
- No listing fees — Cost+20% only on sales
- No advertising pressure — Organic discovery
- No algorithm games — Transparent ranking
- Price transparency — Buyers see true costs
The Ethical Framework
What makes shopping 'ethical' — our verification standards...
The Ethical Framework
What makes shopping “ethical”:
Seller Verification
| Criteria | Verification |
|---|---|
| Fair Labor | Living wage certification |
| Environmental | Sustainability practices |
| Local | Geographic verification |
| Small Business | Revenue thresholds |
| Transparency | Cost breakdown provided |
Verification Levels
| Level | Requirements |
|---|---|
| Basic | Identity verified, terms accepted |
| Verified | Business documentation |
| Certified | Third-party certification |
| Exemplary | Full transparency, audited |
For Buyers
How to shop ethically — find products, understand costs, support good businesses...
For Buyers
How to shop ethically:
Finding Products
- Search — By product, category, or seller
- Filter — By ethical criteria
- Compare — Prices, ratings, certifications
- Buy — With transparent pricing
Buyer Benefits
| Benefit | Description |
|---|---|
| Know where money goes | Full cost transparency |
| Support local first | Geographic prioritization |
| Reduce impact | Delivery optimization |
| Fair prices | No hidden markups |
Price Transparency
Every listing shows:
- Product cost — What seller pays
- Seller margin — What seller earns
- Platform fee — Cost+20%
- Total price — What you pay
For Sellers
How to sell ethically — list products, set prices, keep 83.3%...
For Sellers
How to sell ethically:
Getting Started
- Create account — Join as seller
- Verification — Business documentation
- List products — With transparent pricing
- Set prices — You control margins
- Sell — Keep 83.3% of every sale
Seller Benefits
- 83.3% of revenue — same as all creators
- Platform discovery — buyers find you
- No listing fees — pay only on sales
- Transparent ranking — no pay-to-play
- Customer relationships — you keep them
Seller Tools
| Tool | Function |
|---|---|
| Inventory | Track stock levels |
| Pricing | Set and adjust prices |
| Analytics | Understand your sales |
| Communication | Direct buyer contact |
| Shipping | Coordinate delivery |
The Integration
Let's Go Shopping connects to the entire Liana Banyan ecosystem...
The Integration
Let’s Go Shopping connects to the ecosystem:
The Commerce Flow
Buyer needs product
↓
Let's Go Shopping finds ethical options
↓
Local sellers prioritized
↓
Transaction at Cost+20%
↓
Seller keeps 83.3%
↓
Delivery coordinated for efficiency
Initiative Connections
| Initiative | Connection |
|---|---|
| Let’s Make Bread | Artisan goods marketplace |
| Let’s Get Groceries | Food retail coordination |
| Household Concierge | Home products and services |
| VSL | Seller financing |
| Harper Guild | Digital goods integration |
The Vision
Retail that supports communities — ethical, transparent, fair to everyone...
The Vision
Retail that supports communities:
What We’re Building
- Ethical — Verified sellers, fair practices
- Transparent — True costs visible
- Local — Community businesses prioritized
- Fair — 83.3% to sellers
The Goal
Shopping that supports communities instead of extracting from them — where buyers know their money helps and sellers earn fair revenue.
“Help each other help ourselves.”
🏰 FOR THE KEEP! ⚔️