Ethical retail coordination. Fair prices for buyers, fair revenue for sellers.

Crown Jewel (Invited): Mary Beth Laughton

What Let's Go Shopping Does Ethical sourcing, price transparency, local first — retail that works for everyone...

What Let’s Go Shopping Does

FunctionDescription
Ethical SourcingConnect buyers to verified ethical sellers
Price TransparencyShow true costs and margins
Local FirstPrioritize local and small businesses
Bulk CoordinationAggregate demand for better pricing
Delivery OptimizationReduce environmental impact

The Philosophy

Shopping should be simple, ethical, and fair — for buyers AND sellers.

The Economics Sellers keep 83.3% — the same as every creator on Liana Banyan...

The Economics

Sellers keep 83.3%:

The Math

PlatformSeller KeepsPlatform Takes
Amazon70-85%15-30% (fees + FBA)
Etsy~75%~25% (fees + ads)
Shopify~97%~3% (but no discovery)
Let’s Go Shopping83.3%16.7% (Cost+20%)

The Difference

  • No listing fees — Cost+20% only on sales
  • No advertising pressure — Organic discovery
  • No algorithm games — Transparent ranking
  • Price transparency — Buyers see true costs
The Ethical Framework What makes shopping 'ethical' — our verification standards...

The Ethical Framework

What makes shopping “ethical”:

Seller Verification

CriteriaVerification
Fair LaborLiving wage certification
EnvironmentalSustainability practices
LocalGeographic verification
Small BusinessRevenue thresholds
TransparencyCost breakdown provided

Verification Levels

LevelRequirements
BasicIdentity verified, terms accepted
VerifiedBusiness documentation
CertifiedThird-party certification
ExemplaryFull transparency, audited
For Buyers How to shop ethically — find products, understand costs, support good businesses...

For Buyers

How to shop ethically:

Finding Products

  1. Search — By product, category, or seller
  2. Filter — By ethical criteria
  3. Compare — Prices, ratings, certifications
  4. Buy — With transparent pricing

Buyer Benefits

BenefitDescription
Know where money goesFull cost transparency
Support local firstGeographic prioritization
Reduce impactDelivery optimization
Fair pricesNo hidden markups

Price Transparency

Every listing shows:

  • Product cost — What seller pays
  • Seller margin — What seller earns
  • Platform fee — Cost+20%
  • Total price — What you pay
For Sellers How to sell ethically — list products, set prices, keep 83.3%...

For Sellers

How to sell ethically:

Getting Started

  1. Create account — Join as seller
  2. Verification — Business documentation
  3. List products — With transparent pricing
  4. Set prices — You control margins
  5. Sell — Keep 83.3% of every sale

Seller Benefits

  • 83.3% of revenue — same as all creators
  • Platform discovery — buyers find you
  • No listing fees — pay only on sales
  • Transparent ranking — no pay-to-play
  • Customer relationships — you keep them

Seller Tools

ToolFunction
InventoryTrack stock levels
PricingSet and adjust prices
AnalyticsUnderstand your sales
CommunicationDirect buyer contact
ShippingCoordinate delivery
The Integration Let's Go Shopping connects to the entire Liana Banyan ecosystem...

The Integration

Let’s Go Shopping connects to the ecosystem:

The Commerce Flow

Buyer needs product
        ↓
Let's Go Shopping finds ethical options
        ↓
Local sellers prioritized
        ↓
Transaction at Cost+20%
        ↓
Seller keeps 83.3%
        ↓
Delivery coordinated for efficiency

Initiative Connections

InitiativeConnection
Let’s Make BreadArtisan goods marketplace
Let’s Get GroceriesFood retail coordination
Household ConciergeHome products and services
VSLSeller financing
Harper GuildDigital goods integration
The Vision Retail that supports communities — ethical, transparent, fair to everyone...

The Vision

Retail that supports communities:

What We’re Building

  • Ethical — Verified sellers, fair practices
  • Transparent — True costs visible
  • Local — Community businesses prioritized
  • Fair — 83.3% to sellers

The Goal

Shopping that supports communities instead of extracting from them — where buyers know their money helps and sellers earn fair revenue.


“Help each other help ourselves.”

🏰 FOR THE KEEP! ⚔️